The Legacy
The St. Regis Legacy
Immediately upon its debut in 1904, The New York Times critics crowned The St. Regis New York, “the finest hotel in America,” marking its legacy as an avant-garde of luxury hospitality. John Jacob Astor IV’s vision was to create a hotel to rival Europe’s finest—an urban retreat for family and friends—modeled after a grand city home, complete with revolutionary innovations and exceptional services.
This setting became the most sought-after gathering place for Manhattan’s social elite and the playground for creative luminaries who helped shape intellectual, cultural, and artistic achievements of the last century. The venue celebrates the extraordinary, with treasured tradition, timeless elegance and matchless expertise in meeting and exceeding residents' ever-evolving needs, desires and expectations.
Today the St. Regis name is synonymous with refinement, exquisite craftsmanship, and exceptional service carrying its iconoclastic spirit through locations around the globe.
The Signature St. Regis
Butler Service
In the comfort of one’s own residence, service is shaped by anticipation, discretion and care. The Residences Butler becomes a trusted point of contact for personalized requests, from discreet deliveries and in-residence coordination to signature rituals and special occasions. With every detail thoughtfully considered, home becomes a place where daily life feels seamless, personal and quietly cared for, every day.
THE PERFECTLY SERVICED LIFE
In the new age of luxury, the timeless rituals of St. Regis are ever more coveted today—presenting unexpected moments and surprises for an unforgettable life.
End your day at the beach with the perfect bottle of Champagne—curated by the St. Regis sommelier-in-residence—to indulge in our signature art of sabrage. Cherish the perfect sunset to toast one of life’s milestones or the dawn of a new day.
End your day at the beach with the perfect bottle of Champagne—curated by the St. Regis sommelier-in-residence—to indulge in our signature art of sabrage. Cherish the perfect sunset to toast one of life’s milestones or the dawn of a new day.
St. Regis Rituals
A Signature Cocktail, Reimagined by Destination
The Bloody Mary
Introduced at The St. Regis New York in the 1930s, the Bloody Mary became the brand’s signature cocktail. Each St. Regis property creates its own localized interpretation, incorporating regional flavors while honoring the original recipe. It is a ritual of craftsmanship, storytelling, and sense of place.
The Art of the Champagne Saber
Sabrage
A signature expression of celebration, Sabrage is the ceremonial opening of champagne with a saber at sunset. Rooted in Napoleonic tradition and immortalized at The St. Regis New York by Mrs. Caroline Astor, the ritual marks the transition from day to evening with theatrical precision and grandeur.
A Modern Interpretation of a Timeless Tradition
Afternoon Tea
Afternoon Tea at St. Regis honors the ritual of gathering in elegant company over curated teas, delicate pastries, and refined savory selections. Inspired by the Astor family’s salons, it offers a moment of pause and connection, blending Old World ritual with contemporary sophistication.
An Invitation to Indulge After Dark
Midnight Supper
The Midnight Supper tradition revives Mrs. Astor’s legendary late-night gatherings, where society’s elite would reconvene after the opera for champagne and light fare. Today, it reflects the brand’s spirit of conviviality, offering guests an elegant culinary experience that extends well beyond sunset.
The Treasures of St. Regis
The world of St. Regis offers unforgettable treasures, drawing prodigious luminaries with its enigmatic energy and mythical legend for over a century. Salvador Dali called it his “winter home” in the 1930s. It hosted Marilyn Monroe and Joe DiMaggio during The Seven Year Itch filming in 1954, John Lennon recording “Happy Xmas (War Is Over)” in 1971, and Mick Jagger’s 29th birthday in 1972. The stories continue to this day.
OLD KING COLE BY MAXFIELD PARRISH
Maxfield Parrish’s Old King Cole contains an extraordinary link to John Jacob Astor IV, who commissioned the painting in 1906. This beloved mural remains the centerpiece for the King Cole Bar at St. Regis New York.